Analisis Korelasi Antara Karakteristik Konsumen Dengan Karakteristik Warung Kopi Di Kota Banda Aceh

Haris Darmawan, Suyanti Kasimin, Edy Marsudi

Abstract


The purpose of this study was to investigate the characteristics of consumers who come kewarung coffee in Banda Aceh, to determine the characteristics of the coffee shops are visited by consumers in the city of Banda Aceh and to determine the correlation between consumer characteristics with the characteristics of the coffee shop in the city of Banda Aceh.Lokasi this study is in the city of Banda Aceh is in the famous coffee shop in Banda Aceh with the number 9 coffee shops that have the most visitors. The object of this research is that people have become consumers of a coffee shop. The scope of this study is limited to consumer characteristics and the characteristics of the coffee shops in the city of Banda Aceh. The results showed that the highest correlation coefficient between the level of income with the completeness of the product, while the lowest is the level of income with a coffee shop facilities.

Keywords: Characteristics of Respondents, Coffee Shops, Correlation Coefficient


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Alamat Tim Redaksi:
Fakultas Pertanian,Universitas Syiah Kuala
Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam,
Banda Aceh, 23111, Indonesia.
Phone:+62-
Email:jimfp@unsyiah.ac.id