PENGARUH DIMENSI STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA SWALAYAN SENA REBUNG BLANGKEJEREN GAYO LUES

Rabil Rabil, Muhammad Ridha Siregar

Abstract


This study aims to examine the effect of exterior,general interior, store layout and interior display on consumer buying interest. on supermarket sena rebung blangkejeren gayo lues. uses a questionnaire as a research instrument, where the sample in this study is 150 respondents. Non probability sampling Technique is used as a sampling technique uses accidental sampling method. Multiple linear analysis menthod is used as a method of data analysis using IBM SPSS 22 sofwere. The results of thisstudy indicate that the Exterior variable has a significantly influence consumer buying interest, General interior has a signifikcant effect on consumer buying interest, Store layout has a significant effect on consumer buying interest and Interior display has a significant effect on Consumer buying interest.

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References


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