PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA DI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SYIAH KUALA BANDA ACEH

Zetimarra, Mirza Tabrani

Abstract



This research aims to ascertain the impact of service quality toward student satisfaction. The sample used in this study are the students at Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala Banda Aceh. The used research method utilized questionnaires as the research instrument. The amount of questionnaires that had been analyzed were 148 questionnaires. Probability sampling is used as a sampling technique with stratified random sampling method. Multiple linear regression was also used as analysis method to ascertain the impacts from involved variables. The results showed that the independent variables professional comfortable environment, student assessments and learning experiences, classroom environment, tuition fees and textbook, student support facilities, relationship with teaching staff, teaching quality, and staff helpfulness eshow significant influence (sig < 0.05) on student satisfaction at Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala Banda Aceh.
Keywords : Service Quality, Student Satisfaction.


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